Marketing of a film is vital for any movie. Whether they are trailers, merchandise, or cross platforming.Marketing is needed to get the word out about movies.
Movie trailers, cross platforming, and synergy are the best ways to market any film. It was especially helpful for the black panther movie, they had trailers at the NBA finals game, Marvel Studios hosted a New York Fashion Week event, where pieces inspired by the movie were presented and showcased, also Lexus partnered with Black Panther and revealed a special commercial for the 2018 Lexus LS 500, a new car that drew inspiration from the movie.The movie also had BET release reruns of the old animated series black panther, to have the idea of black panther run through people's minds as they stare endlessly at the tv. Another film that did this was the 2017 live action Beauty and the beast,They had the old animated Disney film of Beauty and the Beast play more often to create the same effect that Black Panther did.
Merchandising is a very profitable thing for a film before and after the release of the movie. Every major film usal creates clothing,toys and other items for purchase. Spider-man Homecoming had a cross platforming with the movie which gave them a great spread of the movie. The movie also had release action figures and t-shirts of the movie before it was released as a marketing strategy. Also the movie Guardians of the Galaxy Vol.2 had a variety of merchandise, from water bottles to their own monopoly. This movie spoiled people with products from the film.
Another beneficial factor for films can be food and music. Guardians of the galaxy Vol.2 had a very popular soundtrack mix which had some catchy songs and sold well. Black Panther also did this with Kendrick Lamar,The Weekend,and Khalid. These are some very popular artists,which helped the movie in selling products and advertising their movie. Guardian and the Galaxy also partnered with a lot of food companies such as M&M, Go-Gurt, and Dairy queen which gave them their own flavor of ice cream
To conclude, Marketing is a very important part of any film. With these types of marketing the films have made a good amount of money Black Panther with 1.344 billion, Spider-man Homecoming with 880,166,350 dollars, Beauty and the Beast(2017 version) with 1.3billion, and Guardians and the Galaxy Vol.2 with 863,756,051 dollars.
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