Audiences and Institutions Practice Essay

Assess the importance of marketing in the media area you have studied?

 Marketing of a film is vital for any movie. Whether they are trailers, merchandise, or cross platforming.Marketing is needed to get the word out about movies.

 Movie trailers, cross platforming, and synergy are the best ways to market any film. It was especially helpful for the black panther movie, they had trailers at the NBA finals game, Marvel Studios hosted a New York Fashion Week event, where pieces inspired by the movie were presented and showcased, also Lexus partnered with Black Panther and revealed a special commercial for the 2018 Lexus LS 500, a new car that drew inspiration from the movie.The movie also had BET release reruns of the old animated series black panther, to have the idea of black panther run through people's minds as they stare endlessly at the tv. Another film that did this was the 2017 live action Beauty and the beast,They had the old animated Disney film of Beauty and the Beast play more often to create the same effect that Black Panther did.

 Merchandising is a very profitable thing for a film before and after the release of the movie. Every major film usal creates clothing,toys and other items for purchase. Spider-man Homecoming had a cross platforming with the movie which gave them a great spread of the movie. The movie also had release action figures and t-shirts of the movie before it was released as a marketing strategy. Also the movie Guardians of the Galaxy Vol.2 had a variety of merchandise, from water bottles to their own monopoly. This movie spoiled people with products from the film.

Another beneficial factor for films can be food and music. Guardians of the galaxy Vol.2 had a very popular soundtrack mix which had some catchy songs and sold well. Black Panther also did this with Kendrick Lamar,The Weekend,and Khalid. These are some very popular artists,which helped the movie in selling products and advertising their movie. Guardian and the Galaxy also partnered with a lot of food companies  such as M&M, Go-Gurt, and Dairy queen which gave them their own flavor of ice cream

 To conclude, Marketing is a very important part of any film. With these types of marketing the films have made a good amount of money Black Panther with 1.344 billion, Spider-man Homecoming with 880,166,350 dollars, Beauty and the Beast(2017 version) with 1.3billion, and Guardians and the Galaxy Vol.2 with 863,756,051 dollars.

Extract essay: What a Pain!

I have finally completed the practice extract essay. It was torture to complete, First I did a extract and TEA sheets which helped me in the overall essay.Overall I am glad to have it done and over with.

CCR: Pompano Lab

The CCR was a long and sort of fun process. The filming was very painful and hot. When filming I had to sit out side in the sun, while I was wearing a suit jacket. Also when filming my responses that was very hard. I tried to have at least three minutes for each response. Some responses were too short so I had to make other responses longer. It was also fun and entertaining to interview myself. I felt professional when came up with my responses. The editing was fun, the intro and outro were the best part. I had my dog in both the intro and outro, I also had a end credit scene with my dog in the background.

Final task:Birch Slayer

The movie was a long and fun process. It all began in class we needed to come up with a plot for a movie. My group and I took time to go home and brainstorm of one. On my way to school is when I came up with the plot of two people walking down a trail. On their way to a party, when little do they know they are about to get killed. At school my group and I all said our ideas. After we all discussed we came down to my plot. Then later we came up with the title the Birch Slayer. Our other film plot ideas were gonna be two people held hostage and then someone walks in, but we don't show its face. That was gonna be to complicated so that is why we did not do it. Another plot was a girl running from something then hides in an empty bathroom but the thing follows her. This was also to complicated and a lot of effort. Also we didn't have a car which was another factor. The process was was through the entire filming.We filmed at Birch State park. Just like our music video. This was our ideal location for this film. Each day we came up with different for shot and angles of each scene. The editing was the painful part, we had to go through five different software until we found the right one. Overall this entire process was so much fun.

Editing blog:Adding titles

 Now we were on the last step. Which was adding the titles. Titles are very hard thing too do, but I think its very fun. For Kendrid he didn't think it was very fun. He said it was very hard for him, but since it was the last thing he was determined to get it done. Same process as before, loaded up the project, the transitions, and music. Before he started he told us that he was almost done and was on the hardest part. We told him we are there if he needs us. He had to put the titles in a certain order which he realized.He panicked for a little because he couldn't find the order.

 
 After he started losing hope, he found the order of the titles. If he could not find the titles we would all be in trouble. So to add titles he clicked on the add text button. It took him a while to figure it out, but eventually got the hang of it. He tried and find the scariest font he could find. Then he picked the right size and font size for the titles. It was between 15-24 due to the amount of text in a title. The color variation he chose was red, yellow,black, and orange.He then placed the titles in a nice position for each of them and added movements. He liked it so much he recorded it and sent it to us through the phone.

Editing blog:transitions and music

 It was time for the next step.This part was not too hard to do. Kendrid had a plan to get most of the work done so he didn't have that much work the next day. So that is what we did and go right to it.We open the project and loaded everything in. First thing we did was re-watch the film and decided what needed transitions. Kendrid found adding animations and transitions were fun, but I personally like the video effects. I like watching and playing around with video effects and see what works best. Also like to know what they do so I could use it in a different project. Kendrid found where he wanted the transitions.

 He checked with us about the transitions, we told him to just make sure it looks good and what ever feels right. So after that he checked the transitions and saw how many there were to choose from. There weren't that many, but it had the basics. The top rated ones were checkerboard, horizontal lines, and dissolve puzzle. After picking the transitions he let them load in and watched how they fit with the movie.According to Kendrid it looked nice and we all agreed. Since the transitions were all done we needed the music now. He went to add audio files and chose from the ones he downloaded. The first one was a happy one for the beginning which was called "happy days." Then he got a scary one for when the killer appeared called "Curse of the Clown" which was the one I found.After that he adjusted the audio mix and was all done with that part.

Editing blog:Putting it all together

After we found Videopad Editor we start to edit the film. First thing we did was take all the footage that we had and uploaded to the software. Even the extra footage we did  not really need. We just had it there just in case. The editor was slow at the beginning defiantly not as slow as Pinnacle Studios. Pinnacle Studios is probably the slowest of all softwares. We had a little incident, when Kendrid imported all the files he clicked one too many. As a result he had to watch each one and make sure that it was the correct one. Sometimes he would have us watch them to be 100% sure. Eventually we gone through them all.
 Some of the footage that were extras we would use as fillers. Just so we can make the time requirement.After thirty minutes everything was fully uploaded and rendered in. Some the footage was too short or had no purpose. Those got removed from the main pile. After finish cleaning up, we dragged the footage in the correct order. When putting the videos in the timeline there was a wait for the videos to load in.The videos finished loading,so we watched the videos and trimmed the parts that needed it. The trimming process was not long and when it was done we watched it again. The video looked and was ready for the next step.